Research &
the Marketing Educators' Association
In the area of research, MEA is the premiere marketing education association where you can meet and exchange ideas with others interested in your area of research in marketing education and other marketing fields.
Specifically, MEA can provide researchers with:

Quality feedback from reviewers and session attendees.
Connections with others interested in your area of research – potential collaborators and co-authors.
Connections with potential journal reviewers.​
I am writing to apply for the Adjunct Pool, School of Business position at Emory & Henry University. I am currently seeking additional teaching opportunities and believe that my background and skills would be a strong fit for Emory & Henry. For the past four years, I have been teaching business courses at Sweet Briar College, specializing in digital marketing with a research focus on the impact of emerging technology on marketing innovation. My current teaching portfolio includes a range of courses, such as Introduction to Marketing, Marketing Research, Social Media Marketing, and Design Thinking. Additionally, I am developing a new course titled AI in Marketing, which provides hands-on experience on how AI can be leveraged effectively and ethically to enhance marketing strategies. My teaching philosophy emphasizes a combination of theory and practical application, exemplified by the Sweet Briar Marketing Agency, a student-run initiative I established to match students with campus-wide marketing projects. In my current role, I also serve as an academic advisor to over 30 business students, assisting with academics and career planning. Engaging with and supporting students is something I greatly enjoy. Whenever possible, I leverage my extensive career background in corporate, nonprofit, and higher education settings to mentor and provide students with valuable workplace skills. I consider myself a practitioner-scholar and hold a Doctor of Business Administration (DBA) from the University of South Florida, completed in 2023. I also possess an MBA in marketing from Georgetown University and a second master’s degree in digital communication from Johns Hopkins University. I am committed to staying current with the rapidly evolving field of digital marketing through continuous professional development and certifications. Thank you for your consideration. I would welcome the opportunity to discuss the role in more detail and ascertain if I might be a strong asset to the classroom, program, and university.


The Latest Research
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MEA is a very useful forum for educators to learn new strategies and tactics, exchange ideas about improving teaching effectiveness, and enjoy quality time with fellow educators. It's not your typical academic conference.
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Darrin C. Duber-Smith
Metropolitan State University of Denver
Attached is an interesting article, “Key Authors in Business and Management Education Research: Productivity, Topics, and Future Directions,” published in Decision Sciences, which according to its authors is the “first [study] to examine the productivity of BME (Business and Management Education) authors across disciplinary areas (I.e., accounting, economics, finance, information systems, management, marketing, and operations/supply chain management)."
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The article recognizes the Top 99 Highly Productive Business Management Research Scholars, many of which are our past MEA Presidents, Leaders, and Annual Conference Attendees. We proudly congratulate and honor our hard working members that were highlighted in the article;
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Dennis Clayson (#10)
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Regina Schlee (#24)
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David Ackerman (#25)
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Don Bacon (#31)
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Katrin Harich (#39)
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Mary Curren (#47)​
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Ed Petkus (#48)
We encourage you to continue with your research and publish in peer-reviewed education-related journals including
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MEA is a conference where I have been able to connect and become friends with other faculty members who care about the practice and scholarship of marketing education. It is a great place to share pedagogical research which can later be submitted to pedagogical journals, and to pick up practical insights into curriculum, classroom management, effective teaching, and more. MEA is a friendly and collegial conference where people attend sessions ready to learn, and ideas are discussed in a supportive (and fun!) environment.
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Barbara L. Gross, Ph.D.
Professor, Department of Marketing
California State University, Northridge