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Marketing Educators' Association

2019 Conference Proceedings

Phoenix, Arizona

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Acknowledgements
2019 MEA Best Competitive Paper Winner
Revisiting..."Marketing: The "Rebound" Major"
Competitive Papers
The Effectiveness of Technology Usage and Psychological Aspects toward Online Learning
Quantity is Better than Quality: Improving Creativity through Journaling
Educating Marketing Students about the UN Sustainable Development Goals
Summary of Research in Marketing Education Journals
Learning Visual Analysis: A Qualitative Marketing Research Project
When the Class is the Crowd: Capturing the Wisdom within a Mass Class to Increase Student Engagement and Creativity in Applied Problem-Solving Assignments
Not Your Momma’s Professionalism: Student Judgments of the Importance of Image- and
Ethos-Related Professionalism Attributes/Behaviors to the Work Environment and Their Shift over Time
“Why Did My Classmate Get a Better Grade than me, it’s not fair!” The Impact of Relative
Deprivation on Student Reaction to Grades
Live Case Study Writing as a teaching method for experiential learning – Are master students able to master it?
The presence of gender biases in the wording of entry-level employment postings intended for recent college graduates
An Evaluation of Incorporating a Narrative Filmmaking Project in an Advertising Course to
Enhance Learning
Teaching Tourism Marketing as an Elective Course to Marketing Students in the
Philippines: A Developing Country Perspective
Assessing the “Why” Behind Purchase Behavior Using Student Revealed Data
Hype or Help? Understanding the Desirability of Digital Marketing Certifications and
Industry Need
Student Perceptions of Quantitative Marketing Course Titles
Recruiting for Marketing and Sales Programs: Impact of Lower-division Courses
Cannabis Marketing: An Examination of How Persuasive Marketing and Advertising
Messages Coupled with Industry Momentum Can Pose Remarkable Risk to Young Adults Ages 18-20.
Factors Affecting the Students’ Re-Use of an E Learning System
Nonprofit, Social, and Cause Marketing in the US: History, Insight, and Challenges for
Higher Education
Exploring the Role of Information Literacy on Satisfaction with Client Sponsored
Experiential Learning Project
The Three B’s of Branding: Applying the Brand Evolution Process in Marketing Classes
Position Papers
All-or-Nothing Performance Assessment
Louis Vuitton at Yale: College Choice and the Extended Self
Case Study: You Can’t Make Students Do What They Don’t Value: Motivating
Business Students to Graduate Early
The Magic of Study Abroad/Service Learning: Integrating Non-Traditional Students
with Traditional Undergraduates
Exploring the Role of Decision-Making Factors in International Student Engagement
Different Approaches to Client Selection for Group Projects
Teaching Data Visualization to Get Marketing Students Excited About Marketing
Analytics
You Got Game: Utilizing Gamification Practices in Hybrid Course Design
A Mindfulness and Reflection Retreat for Students Participating in a Global Service-
Learning Program
Virtual Reality in the Marketing Classroom
Game on! – Teacher perspectives on the use of games and gamification in higher
education A position paper “Marketing technology”
Twitter, Instagram and Snapchat ... Oh My! How Integrating Social Media into the
Classroom Promotes Student Engagement and Practical Applications.
Progressing Forward: Revising Marketing Curriculum’s to Reflect Current
Diversity and Inclusion Standards
Marketing Internship Management Using Salesforce.com
Teaching to the Heart: Including Empathy in Teaching Consumer Behavior
Scientific research in marketing dissertations: positive graduate school practices
Trends and challenges in education related to the adoption of new digital
technologies
Enhancing Student Satisfaction with the Utilization of an Innovative Professional
Enrichment Program
From an Educational Mission to Practical Work: Implementing A Tutorial Program
to Meet New Demands on Marketing Education
Exploring the Role of Information Literacy on Satisfaction with Client Sponsored
Experiential Learning Project
No Plastics Please: Transformative Learning through Service-Learning Projects
Collaborative Marketing Internship Program: A Developmental Transfer
Perspective
Better Exam Results: Unlimited vs. Limited Attempts and Time for Supplemental
Online Interactive Activities
Keep calm and listen to your customer – Industry expectations on sales managers'
competencies in Finland
Does that A Really Make up for the C? Student Reaction to Good and Bad Grades
Digital Marketing career development: A public-private partnership approach
Special Sessions
Marketing Certifications: Evaluating Their Role in Marketing Education
Marketing Technology Workshop: Teaching Internet Solutions with Wix
Get Your Students Certified: Using Third-Party Digital Marketing Certifications in Your
Author
Immersive and Experiential Learning in Capstone Courses
How are We Developing the Soft Skills of our Marketing Students?
Engaging Industry in Marketing Education
Teaching the Art and Science of Storytelling in Crafting an Authentic Brand Story
Leading Edge: Technological innovations in marketing education
Embracing changes in Marketing: The growth of the Sports Marketing field & the
importance of diversifying higher education marketing pedagogies.
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