2018 Proceedings | marketing-educators

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Marketing Educators' Association

2018 Conference Proceedings

Santa Fe, New Mexico

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

Acknowledgements

2018 MEA Best Competitive Paper Winner

Effects Of Social Styles On Student Attitudes About Team Projects: Changes Between 2005-2007 And 2017

Competitive Papers

Does Lecture Capturing Affect Students' Performance in the Traditional Marketing Research Course (ABSTRACT ONLY)

Empowering Students’ Skill Sets through Experiential and Cross-Pollination Projects (ABSTRACT ONLY)

Factors that affect student e-book adoption: An experimental study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory (ABSTRACT ONLY)

Making the Intangibles Count: The Meaning of Value in Higher Education Today (ABSTRACT ONLY)

Pedagogical Diversity in Marketing Education Journals (ABSTRACT ONLY)

Application of Design Thinking Principles in the Context of an Advertising Research Experiential Project (FULL PAPER)

Exploring human-related risks in the higher education sector: The case of marketing educators in Switzerland and France (FULL PAPER)

Using More Than One Grader To Evaluate Student Class Participation: Controlled Experiments (Full Paper)

The Effect of Student Perceived Benefits and Obstacles on Determining Geographic Region for Study Abroad (ABSTRACT ONLY)

Graceful Failure: Learning through Game-Based Learning (ABSTRACT ONLY)

Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy (ABSTRACT ONLY)

Visual Retail Store Atmospheric Audits and Students (ABSTRACT ONLY)

Testing the Analogical Transfer Of Consumer Behavior-Based Retrieval Cues on Advertising: A Study of Student Learning Enhancement (FULL PAPER)

The Social Media Audit: Active Learning with Real-World Applications (ABSTRACT ONLY)

The Importance of Social Selling Proficiency & the Development of a Social Selling Class (ABSTRACT ONLY)

Applied Innovation Management: An Interdisciplinary Marketing and Engineering Product Design Curriculum (ABSTRACT ONLY)

Japanese Students as Consumers: Does Country of Origin Affect their Purchase Intention? (ABSTRACT ONLY)

Industry expectations of work-ready marketing graduates in Finland - a study of job posting of entry-level marketing jobs (ABSTRACT ONLY)

A Comparison of Technology-Based Pedagogies: Smartphone Photography vs. Publisher Developed Online Assignments (ABSTRACT ONLY)

Former and Current ‘Forgotten’ Physical Environment and Disaster Management Concepts (Support for These in Environmental Scans, Strategic Marketing Plans, and Marketing Texts)

Enhancing an MBA Practicum through Experiential Learning: Developing a Case Study for a Children's Museum

Using Low Stakes Quizzes To Advance Remembering And Learning

Keep it Moving, Going Mobile: Creating Curriculum for Mobile Marketing Course

Using Digitalized Gamification to Enhance Learning Experience Evidence from “Management Accounting for Marketing”

Marketing: The “Rebound” Major

MBA Education: Exploring Negotiation Self-Efficacy Development Utilizing Role-play Exercises

An Alternative Approach to Group Projects –Creating an Advertising Agency

Co-teaching multidisciplinary teamwork - challenges and success factors in curriculum development

Lower-division Courses as a Recruiting Tool for Marketing and Sales Programs

What Works in Marketing Education

Striking A Balance: Using Signaling Theory To Analyze Teaching, Research, And Service Expectations Between Candidates And Hiring Committees At The Initial Touch Point

Social Network Sites (SNSS) Marketing Strategies In An Unconventional Context: Using The Bsns Index To Evaluate Adoption And Use By Higher Education Institutions

Don’t you need my permission? Perceptions of Privacy Across Generations: An Ethical Case Study

What’s Your Social Reach: Using Thunderclap to Increase Brand Awareness

What Orientation Should the Marketing Student Have?

Business Students Share Their Beliefs And Attitudes About The Cannabis Industry; Research Findings Relevant To Marketing Curriculum And B-School

Motivation, Major and Marketing: How do simulations impact student learning?

Teaching Marketing As A Science Or An Art?: An Exploratory Study Of Stakeholders Discourses

The Impact of Behaving Cooperatively and Withholding Effort in Team-Based Learning

The Role of Interdisciplinary Studies in Teaching Product Management: Position Paper

Lessons in Perspective-Taking: Embedding Meaningful CSR in Marketing Students

Crowdsourcing the Syllabus

Synonym Spinners and Paper Mills: It's a New World Out There

Exploring Factors Affecting Peer Evaluation Scores: A Many-Facets Rasch Perspective

The Roles of Marketing Faculty and Students: Expectations of Marketing Students

Logos, Ethos, and Pathos: The Path to Persuasion

Globalization of a Marketing Department via Faculty Development: Faculty Participating with EMBA Students in an International Exchange Week

Teaching Marketing with Faith: a view into tying together marketing and a higher calling

Special Sessions

Getting Your Students Better Prepared to Use Excel and Marketing Metrics

Teaching the Financial Consequences of Marketing

The Influence of Bloggers in Shaping Perceptions of Citizens on Philippine Government Affairs

Teaching Soft Skills Utilizing the Hybrid Teaching Model and Group Projects

Reading Your Student Evaluations in a Student Customer Orientated Environment

Interactive Teaching Techniques that Bring the Real World to the Classroom Experience

Growing your small business: The impact of effective branding on entrepreneurship from the Marketing educator’s perspective.

Strategic Initiative Prioritization: Recommendations to the MEA Board of Directors

Marketing Data Analysis – Let’s Discuss Ways to Enhance Learning

Drawing Students to Marketing: Early Interactions with Starting Students

The Digitalization of Marketing Education: A Look Back, and a Look Forward

Industry expectations of work-ready marketing graduates in Finland - a study of job postings of entry-level marketing jobs

The Social Media Audit: Active Learning with Real-World Applications

Making the Intangibles Count: The Meaning of Value in Higher Education Today

Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy

Application of Design Thinking Principles in the Context of an Advertising Research Experiential Project

Factors that Affect Student E-book Adoption: An Experimental Study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory

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