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Marketing Educators' Association

2018 Conference Proceedings

Santa Fe, New Mexico

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Acknowledgements
2018 MEA Best Competitive Paper Winner
Effects Of Social Styles On Student Attitudes About Team Projects: Changes Between 2005-2007 And 2017
Competitive Papers
Does Lecture Capturing Affect Students' Performance in the Traditional Marketing Research Course (ABSTRACT ONLY)
Empowering Students’ Skill Sets through Experiential and Cross-Pollination Projects (ABSTRACT ONLY)
Factors that affect student e-book adoption: An experimental study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory (ABSTRACT ONLY)
Making the Intangibles Count: The Meaning of Value in Higher Education Today (ABSTRACT ONLY)
Pedagogical Diversity in Marketing Education Journals (ABSTRACT ONLY)
Application of Design Thinking Principles in the Context of an Advertising Research Experiential Project (FULL PAPER)
Exploring human-related risks in the higher education sector: The case of marketing educators in Switzerland and France (FULL PAPER)
Using More Than One Grader To Evaluate Student Class Participation: Controlled Experiments (Full Paper)
The Effect of Student Perceived Benefits and Obstacles on Determining Geographic Region for Study Abroad (ABSTRACT ONLY)
Graceful Failure: Learning through Game-Based Learning (ABSTRACT ONLY)
Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy (ABSTRACT ONLY)
Visual Retail Store Atmospheric Audits and Students (ABSTRACT ONLY)
Testing the Analogical Transfer Of Consumer Behavior-Based Retrieval Cues on Advertising: A Study of Student Learning Enhancement (FULL PAPER)
The Social Media Audit: Active Learning with Real-World Applications (ABSTRACT ONLY)
The Importance of Social Selling Proficiency & the Development of a Social Selling Class (ABSTRACT ONLY)
Applied Innovation Management: An Interdisciplinary Marketing and Engineering Product Design Curriculum (ABSTRACT ONLY)
Japanese Students as Consumers: Does Country of Origin Affect their Purchase Intention? (ABSTRACT ONLY)
Industry expectations of work-ready marketing graduates in Finland - a study of job posting of entry-level marketing jobs (ABSTRACT ONLY)
A Comparison of Technology-Based Pedagogies: Smartphone Photography vs. Publisher Developed Online Assignments (ABSTRACT ONLY)
Former and Current ‘Forgotten’ Physical Environment and Disaster Management Concepts (Support for These in Environmental Scans, Strategic Marketing Plans, and Marketing Texts)
Enhancing an MBA Practicum through Experiential Learning: Developing a Case Study for a Children's Museum
Using Low Stakes Quizzes To Advance Remembering And Learning
Keep it Moving, Going Mobile: Creating Curriculum for Mobile Marketing Course
Using Digitalized Gamification to Enhance Learning Experience Evidence from “Management Accounting for Marketing”
Marketing: The “Rebound” Major
MBA Education: Exploring Negotiation Self-Efficacy Development Utilizing Role-play Exercises
An Alternative Approach to Group Projects –Creating an Advertising Agency
Co-teaching multidisciplinary teamwork - challenges and success factors in curriculum development
Lower-division Courses as a Recruiting Tool for Marketing and Sales Programs
What Works in Marketing Education
Striking A Balance: Using Signaling Theory To Analyze Teaching, Research, And Service Expectations Between Candidates And Hiring Committees At The Initial Touch Point
Social Network Sites (SNSS) Marketing Strategies In An Unconventional Context: Using The Bsns Index To Evaluate Adoption And Use By Higher Education Institutions
Don’t you need my permission? Perceptions of Privacy Across Generations: An Ethical Case Study
What’s Your Social Reach: Using Thunderclap to Increase Brand Awareness
What Orientation Should the Marketing Student Have?
Business Students Share Their Beliefs And Attitudes About The Cannabis Industry; Research Findings Relevant To Marketing Curriculum And B-School
Motivation, Major and Marketing: How do simulations impact student learning?
Teaching Marketing As A Science Or An Art?: An Exploratory Study Of Stakeholders Discourses
The Impact of Behaving Cooperatively and Withholding Effort in Team-Based Learning
The Role of Interdisciplinary Studies in Teaching Product Management: Position Paper
Lessons in Perspective-Taking: Embedding Meaningful CSR in Marketing Students
Crowdsourcing the Syllabus
Synonym Spinners and Paper Mills: It's a New World Out There
Exploring Factors Affecting Peer Evaluation Scores: A Many-Facets Rasch Perspective
The Roles of Marketing Faculty and Students: Expectations of Marketing Students
Logos, Ethos, and Pathos: The Path to Persuasion
Globalization of a Marketing Department via Faculty Development: Faculty Participating with EMBA Students in an International Exchange Week
Teaching Marketing with Faith: a view into tying together marketing and a higher calling
Special Sessions
Getting Your Students Better Prepared to Use Excel and Marketing Metrics
Teaching the Financial Consequences of Marketing
The Influence of Bloggers in Shaping Perceptions of Citizens on Philippine Government Affairs
Teaching Soft Skills Utilizing the Hybrid Teaching Model and Group Projects
Reading Your Student Evaluations in a Student Customer Orientated Environment
Interactive Teaching Techniques that Bring the Real World to the Classroom Experience
Growing your small business: The impact of effective branding on entrepreneurship from the Marketing educator’s perspective.
Strategic Initiative Prioritization: Recommendations to the MEA Board of Directors
Marketing Data Analysis – Let’s Discuss Ways to Enhance Learning
Drawing Students to Marketing: Early Interactions with Starting Students
The Digitalization of Marketing Education: A Look Back, and a Look Forward
Industry expectations of work-ready marketing graduates in Finland - a study of job postings of entry-level marketing jobs
The Social Media Audit: Active Learning with Real-World Applications
Making the Intangibles Count: The Meaning of Value in Higher Education Today
Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy
Application of Design Thinking Principles in the Context of an Advertising Research Experiential Project
Factors that Affect Student E-book Adoption: An Experimental Study based on the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory
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