2015 Proceedings | marketing-educators

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Marketing Educators' Association

2015 Conference Proceedings

Las Vegas, Nevada

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

2015 MEA Best Paper

FIRST PLACE: From Death Spiral to Survival: Using Customer Relationship Management to Strengthen Student Retention

1st RUNNER UP: The Effects of Source, Revision Possibility, and Number of Comments on Students' Impressions of Feedback on an Assignment

2nd RUNNER UP: The Impact of Online Student-Professor Relationships on Course Performance and Turnover Intentions

Session 1A

The Effects of Source, Revision Possibility, and Number of Comments on Students' Impressions of Feedback on an Assignment

Written and Warm or Types and Smart? The Effects of Feedback Format on Student Perceptions of Faculty

Increasing Students' Engagement, Flow, and Learning, in Marketing Classes: Conceptual Foundations and Research Issues

Session 1B:

Keeping Up with Internet Marketing Education

Session 1C

Educating Students in Sustainable Marketing: Evaluating Framing Messages to Influence Consumer Behavior

Revisiting Teaching of the Pricing Module: The Seven Cs of Strategic Pricing

Guerrilla Marketing Plans

Applying Problem-based Learning in Marketing a Financial Services Class

Session 2A

Testing, Grading, and Assessment in the Marketing Principles Class: Insights from Pretesting

Principles of Marketing: Course Design and Successful Practice in Small, Mid-size and Large Programs

Session 2B

Challenges in the Teaching of Marketing - Megacognitive Thought Sought Class Attendance Policies: Best Practices/Student Challenges/Administrative Overrides

Restructuring the Marketing Internship Program: A Model

A Journey Towards an Interdisciplinary Integrated Marketing Curriculum

Session 2C

Mobile Business "on Wheels:" A New Platform for Student Learning

A Client Value-driven Project Program for the Student Experience

Managing Collaborative Class Projects: Business, Government, and Academia

Student Learning Process in a Real-world Team Project: An Experimental Study Using the Google Online Marketing Challenge

Session 2D

From the Frying Pan into the Fire (or not): Mid-Career Decisions of University Faculty

Personality and GPA: Who Performs Well?

The Effect of Tuition Increases on Marketing Student Decisions

Session 3A

From Death Spiral to Survival: Using Customer Relationship Management to Strengthen Student Retention

Business Students' Academic Integrity Knowledge and Attitude toward Academic Misconduct, Credential Embellishment, and Business Unethicality

Evaluating RateMyProfessors.com as a Valuable Tool for Both Marketing Students and Evaluators

Session 3B

Experiential Learning: Make or Break a Sales Career?

Incorporating Marketing Analytics into Your Curriculum

Session 3C

The Boomerang Effect: What Happens to Intercultural Proficiency when Study Abroad Students Return Home?

Revisiting the Entrepreneurship Competition at a Swiss University of Applied Sciences

Exploring Challenging Issues in Teaching International Marketing

The Case Teaching Method in Executive Education in South Africa and Its Impact on Students' Learning Engagement, Experience, Process and Overall Learning Outcome

Session 3D

Experiential Learning: Assessment Impact and Engagement in the Marketing Curriculum Using Kolb's Learning Styles

College Students' Preferences for a Group Grading Method

The Impact of Implicit Theories on Student Performance on Different Types of Assignments

Session 4A

Modeling the Antecedents and Outcomes of Rapport

Using Compressed Time as a Deterrent to Cheating in Online Exams

The YouTube Project: Unleashing Creativity and Empowering Students

Teaching Large Lecture Classes: An Exploration into a Hybrid Online Learning Environment

Session 4B

Can Any Marketing Instructor Turn Case Studies into a Gamified Experience for Students?

The Impact of Perceived Instructor Engagement on Student Performance in Online Courses

Exploring User-generated Content as an Experiential Educational Tool in Marketing Courses

Session 4C

Emotions in Marketing Education: Theoretical Groundings and Directions for Future Research

Active Engagement in an Academic's Professional Organization: Learning What MEA Officers Do and Why

Session 5A

Partnering for Purpose: Cross-Cultural Model to Encourage Participation, Exploration, Appreciation, Reflection, and Learning in Undergraduate Education and Beyond

In Search of the Ideal Marketing Curriculum: A Multi-University Comparison

Analysis of Assessment Results through Instructor Interviews

Civic Engagement and Cross-disciplinary Curriculum Development

Session 5B

Experiential Learning in Selling and Sales Management: Student Experiencing Sales in a Safe Environment

Teaching Self-efficacy and Self-monitoring in an Introductory Sales Class Using Video Recording

Weaving Analytics into the Marketing Curriculum

Session 5C

Teaching Sustainable Consumption: Experiential Exercises and Project for Consumer Behavior and Marketing Courses

Developing a Retail Management and Technology Competency-based Program Rethinking Education

Session 5D

Alumni Attitudes toward Private and Public MBA Programs: Are there Differences?

"Vacation to Beerland:" Alcohol and the Study Abroad Experience

Design and Implementation Recommendations for an Undergraduate Sustainable Marketing Course

Session 6A

How to Enhance Marketing Students' Professional Identity Construction

Predicting Student Creativity: Thew Role of Self-assessment, Creative Thinking Patterns, Classroom Environment and Major

Reciprocal Transfer of MBA Learning and Organizational Outcomes

Session 6B

Something is Wrong: Where in the World are We Going with Marketing?

Journal Rankings: Everything You Need to Know About the Various Journal Ranking Approaches, but were Afraid to Ask

Session 6C

Understanding How Paradoxical Technological Behavior Affects Marketing Students' Experience with Online Learning Technology

The Potential Role of SHORT Videos in Teaching Principles of Marketing

Supporting Student Learning with Mobile Instant Messaging

Visual Mapping for Teaching and Assessment

Session 6D

Do Students Not Care about Extra Credit Opportunities? Investigating Student Perceptions of Extra Credit Value vs. Effort

New Economy Left-brain Thinking

Session 7A

The Impact of Online Student-Professor Relationships on Course, Performance and Turnover Intentions

Building Mobile Applications and Empathy: How to Utilize Design Thinking in Marketing Education

Evaluation of an Online Student Response System

Session 7B

Revisiting the Growth-Share Matrix: Toward Breeding and Raising Cash Cow Product Markets

Faculty Perceptions on Applying Multiple Intelligence in Online Marketing Classrooms: Preliminary Exploratory Study

What do You Want to be When You grow Up? A Cross-Cultural Study of the Impact of Gender on the Career Aspirations of Marketing Students

Teaching Electronic Word-of-mouth through Social Media Role Play

Session 7C

Cultivating: "Right-brain Thinking" in the Social Media Marketing Classroom: A Hemispheric Approach to Active Learning

Teaching Marketing Courses Effectively with a Competitive Services-based Solution

Session 7D

Practicing What We Preach: Using CRM Basics to Increase the Number of Marketing Majors and Their Graduation Rate

Marketing Textbooks in Emerging Markets: An Exploratory Study of Indian Adaptations of US Textbooks

Author Index

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