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Marketing Educators' Association

2010 Conference Proceedings

Seattle, Washington

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Contemporary Issues: Breakfast Roundtable Discussions
Responding to Disruptive or Threatening Student Behavior
Active Learning in the Marketing Classroom: Are Students Engaged or Amused
The Importance of Weekly Quizzes in Measuring Student Performance
Minorities and Study Abroad: A Serious Gap with Serious Business and Marketing Implications
Special Sessions
Developing and Teaching an Undergraduate Research Course
Virtual Teaching: The Trials and Tribulations of Moving the Classroom into the Office
A Tale of Two Mindsets: Marketing Departments and New Faculty Recruitment in Times of Shifting Values
Reforming Deviant Faculty, A Sociological Perspective
Competitive Papers: Curriculum Matters
The Impact of Course Design on Educational Outcomes of Business Students
A New Model of Education for Introductory Level Marketing Courses: Experimental Result
A Teaching Sport Marketing the Hybrid Way: Adding a New Twist
Competitive Papers: The Wide World of Global Marketing Education
International Marketing Research: Too Big and Too Important to Fit into a Single Chapter
Marketized Education and Commercial Learning Brands: The Construction of Consumer Vulnerability in the 'New Global Knowledge Society'
Consideration of Russian Experiential Learning Methods for U.S. Marketing Education
Competitive Papers: Marketing Ethics: From the Personal to the Professional
Linking Marketing and Personal Ethics: A Content Analysis of Students' Mission Statement Papers
Marketing Ethics and Compulsive Consumption
Alternate Views on the Purpose of Business: A Resource for Marketing Ethics Instruction
Special Sessions
Transitions in Classroom Technology: How to Use Moodle Effectively 
Welcome to the Future: The Use of iPhone Apps in Marketing Courses
Integrating Service Learning Throughout the Undergraduate Marketing Curriculum: A Continuous Relationship-oriented Approach
Kolb's Experiential Education Model Effectiveness in Teaching Through Service Learning
Competitive Papers: Who Is (are) the Client(s) and How Do We Serve Them?
Empirical Analysis of the Efficacy of Marketing and HR Live Cases
Marketing Capstone Models 'The Apprentice' Television Show with Client-Sponsored Projects
Putting Marketing Students in the Shoes of an Executive: An Applied approach in Developing Decision-Making Skills
Competitive Papers: Job Description: Marketing Education; Experiences Required
Mandi: A Teaching Pedagogy for Marketing through Action Learning Approach
Combining In-Basket and Survival Pedagogies into an Experiential Learning Exercise
Lessons for the Generations: Teach by Example
Competitive Papers: Marketing is a Many Cultured Thing
Teaching Multicultural Marketing Using Film: The Effects of Acculturation on Consumer Behavior
Self-Marketing 2.0: Using LinkedIn in the Marketing Classroom
Crossing All Borders in One Semester: Involving Students in Collaborative Cross-Cultural Research Combining Graduate and Undergraduate Education and Co-Teaching
Special Session
Designing Sustainability into the Classroom
Selling In Sales Courses: An Evolving Revenue Paradigm for Marketing Departments
Competency and Project Based Bachelors of Business Administration
Former Marketing Students Now Corporate Employees: I Was Told Eveyrthing I need to Know Except
Competitive Papers: What Do Students Really Think About All this New Pedagogical Technology
Student View of Technology in the Classroom: Does it Enhance the Seven Principles of Good Practice in Undergraduate Education
Marketing Student Perceptions of WebCT: Challenges and Opportunities for Online Marketing Education
Shifting Students' Perspective of Marketing: Pedagogical Tools and Challenges
Competitive Papers: Outside the Box: Some New Ways of Thinking About Marketing Education
Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum
Using Google Analytics to Examine the Effectiveness of Blogs Created by Marketing Research Students
Social Representation Research: Uses, Importance, and Relationship to Ethnography and Ethnography-based Marketing 'Communities'
Competitive Papers: Just in Case
Impact of Emotional Intelligence Amongst 1st Generation University Marketing Students and Those with College Experience in their Family
Enhancements in the Student-Authored Case Method
From Grading to Reviewing: Providing Meaningful Feedback in a Case-Based MBA Marketing Course
Special Sessions
A Hands on Category Management Project for Marketing Majors Using SAP Retail and Business Software
Mentoring as a Tool in Co-op Placement and Internships for Marketing and Commerce Students
Reputation Management as a Service Marketing Strategy of Top Universities in the Philippines
Project Based Strategies in Advertising Management: Insights from 4th Year Business Students
On Advocacies and Social Marketing
Revisiting Faculty Competency for Teaching Marketing Subjects: Add-ons to Academic Preparations
Competitive Papers: High Tech Solutions for Course Management
Fostering Interactivity as a Way to Better Teach Customer Relationship Management Online
Web 2.0 and Experiential Marketing Education
An Analysis of Teaching Marketing Classes with the WordPress Content Management System
Competitive Papers: Why Can't We All Just Get Along? Relationships With and Among Marketing Students
A Unique Method of Farming Student Teams in Marketing Classes
Influencing Student Behavior: Engagement at the Outset
Integrating an "Adopt-a-Retailer Project" into a Retailing Course
Competitive Papers: Influences on Student Learning and Career Choice
Exploring the Relationship Between Individual Differences on Visual and Verbal Test Itam and Student Learning Styles
Family Comes First: Cultural Influences on Students' Time Management
University Students' Perceptions of Retailing as an Occupation
Helping Students Develop and Implement Their Own Professional Positioning Initiative: Lessons from the Boardroom
Special Sessions
Status and Prospects of a Spa Business in Cavite
Save the Earth, Save Your Life, Go Green
Revisiting the Curriculum: The Role of the Academy in Culture and Tourism Promotion
Competitive Papers: The Right Tools for the Job
Hammer or Screwdriver? Tongs or Forks? Picking the Right Experiential 'Tool' to Accomplish the Goal
SWOT: Summaries without Theory: The History, Limitations and Use of SWOT in Marketing Classes
Help is At Hand: The Functionality of WebCT to Facilitate Marketing Student Learning
Competitive Papers: It's Not Easy Being Green
Green Consumerism and the Influence of Environmental Attitudes on the Purchasing Decisions of College Students
Teaching Sustainable Marketing: Challenges and Opportunities
Student Perception of Professors; Hotness on Expertise, Motivations, Learning Outcomes and Course Satisfaction
Competitive Papers: Issues of Salesmanship
Starting a Sales Center - Drawing on Lessons for Academia and Industry
Content Validity of the Personal Selling Ethics Scale: Replication and Extension
Individual Antecedents and Interorganizational Consequences of Salesperson-Purchase Relationship Quality
Special Session
Dealing With Human Subjects Review Committees: The Implications & CHallenges for Faculty Reaching Marketing Research Courses
Competitive Papers: Assess This: Do Our Students Learn?
"Am I Rambling or Really Making a Point?" The Use of Self-Evaluations to Assess Case Discussions: An Empirical Examination
Students' Perceptions of Experiential Learning and Acquired Business Skills
Mentoring and Co-op Internship: How Business Students Live and Learn through Mentoring
Competitive Papers: Marketing TO and OF Marketing Majors
"Living the Brand": The Evolution and Conceptualization of a Philosophy-driven Strategy of Building Organizational Brands Through People 
Predicting Explicit and General Attitudes toward the Marketing Major Using Teaching Method Effectiveness Factors: A Case Study
Is Marketing Education 'Producing' the Right Product (Student) for Today's Job Market? Maybe
Competitive Papers: Enriching and Strengthening MBA Programs
Planning and Executing a Short-term Study Abroad Program for MBA Students While ina Recession
Building a Successful MBA Elective Course
The Concept of Intergenerational Teaching and Learning in MBA Marketing Courses
Author Index
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