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Marketing Educators' Association

2009 Conference Proceedings

New Port Beach, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Competitive Papers: Service in Marketing Education
Service Encounters in Higher Education: Investigating the Influences of the Characteristics of Professors on the Satisfaction and Dissatisfaction of Students
Introducing Community Service Activities into the Marketing Curriculum
Seasonal and Classroom Environment Influences on Students' Perceptions of Teaching Effectiveness 
Special Sessions
When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It
Student Holistic Development: Beyond Curriculum
The Corporate Social Responsibility of Level Three Accredited Business Schools in Davao Region: A Model for Community Extension Services Program
The Academically or Professionally Qualified Issue: Theoretical and Practical Approaches to 'Rehabilitate' Marketing Faculty Who are Neither AQ Now PQ
Do You Really Think Your Online Course Serves the Students Like Your Traditional Course? Assessment of Marketing and Management Web-Based Courses
So You Want to Teach Marketing Online: The Challenges and the Issues
Contemporary Issues/Table Topics
Marketing Education: Assurance of Learning and Accountability Challenges and Alternatives
Fostering Creative Thinking in the Marketing Classroom: Sharing and Assessing Pedagogical Approaches
The Challenges in the Development and Administration of a Television/Online Principles of Marketing Course
Peer Evaluation as a Basis for Class Participation Grades: The PEP Approach
Does International Business Education Still Matter? 
Creative Marketing - Beyond the Boundaries of the Business Faculty
Integrating and Measuring Ethics Instruction in Business Curricula
Role of Case Studies in Marketing Education: Do Case Studies Generate Student Attention and Involvement
Social Responsibility and Marketing
Competitive Papers: Cases and Classroom Performance
The Effects of Beliefs About Self on Classroom Performance
The Not-So-Subtle Sins in Case Analysis
Case Studies in Sport Marketing: A Study of Instructors' Case Selection and Instructional Use in the Classroom
Competitive Papers: Experiential Learning through Class Exercises
How an Experiential Exercise Enhances Learning in an Introductory Marketing Class
1+1 Can Equal 3: Picking the Right Experiential Activities to Reinforce Soft Skills in a Principles of Marketing Class
Experiential Learning in Teams: The New Products Course
Competitive Papers: Faculty Development and Assessment
Attractiveness, Gender, and Age: Who is an Outstanding Instructor?
Dealing with Resistance to Change: The Case of Assurance of Learning
The Preferences of Students on the Teaching Practices of Their CBAA and CAS Teachers
Special Sessions
How to Put Together a Marketing Class for Online Delivery
Competitive Papers: Consumer Behavior I
Consumer Sophistication: A Study of Antecedents and Consequences
The Use of Tree Models in Reducing Wasted Paid Placement Clicks from Navigational Searchers
Connecting the Dots on Customer Value
Special Sessions
Critically Rethinking the Core MBA Marketing Course: What is It and What Could (and Should) It Be?
Sports Marketing: Trends, Classroom Techniques and Industry Experiences
Team-Based Experiential Learning: Insights and Lessons Learned from 100 Corporate Projects at Pepperdine University
Competitive Papers: Creativity
What's New About a New Idea: Student Creativity in the Marketing Classroom
More Fearless Innovation in Marketing Education: Writing (Poetry) to Learn
Want to Improve Student Learning? Drop Your Textbook!
Special Sessions
Perspectives on a Successful Marketing Career: Learning from the Experts
Sponsored Special Session:
Best-Practice Teaching with Marketing Simulations
Teaching International Marketing: Tips and Traps
Competitive Papers: Student Interests and Motivations
Are Your Students Interested in Marketing? How Student Interest Impacts the Desirability of Choice in a Course
Exploring Prospective Students' Decisions to Apply to Graduate Business Programs
Preparing Marketing Students for 21st Century Jobs
Competitive Papers: Student Team Dynamics
A Conceptual Model of Individual Perceptions in Team-Based Learning: A Modification of the Theory of Planned Behavior
Team Structure and Trust: Implications for Marketing Education
Student Personality Type Diversity in Team Projects: The Relationship Between Team Diversity and Satisfaction
Competitive Papers: Building a Marketing Faculty
Do Sweat the Small Stuff: Successful Strategies for Staffing the Marketing Podium
Identifying Administrators' Ideal Attributes of Marketing Educators
Marketing Orientation and Teaching Philosophy: A Perspective from Douglas McGregor
Competitive Papers: Mentoring and Student Skill Development
The National Mentoring Project: A Whole Person Learning Approach to Student and Managerial Education
A Study of Student Writing Weaknesses in Marketing: Does Anybody Know It, Care, or Have a Solution?
Can Marketing Majors Learn Math? A Study of Quantitative Skills Curriculum
Competitive Papers: Consumer Behavior II
Physician Response to DTC-Advertised Drug Requests and Its Effect on the Consumer 
Making (the) Cases for Base-of-the-Pyramid Consumers
The Moderating Role of Consumer Expertise on the Relationship Between Materialism and Attitude Towards Advertising: Strategic Implications for Managers
Competitive Papers: Sustainability Issues in Marketing Education
The Relationship Between Student Knowledge of Sustainability Concepts and Product Choice
The Pressures to Teach Sustainability to Marketing Students: Moving Towards Us from Both Directions
Green Labeling Practices
Justification for an Undergraduate Sustainability Course in the Marketing Curriculum
Competitive Papers: Student Learning Styles
Cluster Typologies of Learning Styles Among Marketing Students
Comparative Analysis of Study Orientations of On Campus and Offshore Students
Effect of Active Learning on Learning Motivation and Outcomes Among Marketing Students with Different Learning Styles
Using a Confucius Teaching Philosophy in Marketing Classes: An Active Classroom Learning Example
Competitive Papers: Experiential Learning and Client-Based Projects
Client-Based Projects: Differences in Graduate and Undergraduate Pedagogical Approaches to Applied Student Learning
What's in It for Me? Building the Case for Experiential Education with Business Faculty: Can Mission and Experiential Learning Work Together in a Publications Driven World?
Do Experiential Learning Class Projects Better Prepare Students for Internships?
Assessing Student Satisfaction with Client-Based Projects: Factors That Enhance the Experiential Learning Process
Competitive Papers: Assessing Student Learning
A Review of Marketing Department Assessment of Student Learning Programs of AACSB Schools
Marketing Educator Adoption and Use of Student Response Systems: An Empirical Look
To Quiz or Not to Quiz: Student Attitudes and Beliefs Toward Multiple Quizzes in a Marketing Course
Comparing Actual V. Perceived Pedagogical Effectiveness in the Context of Team Testing
Special Sessions
Scanning the Environment: Toward a More Critical Learning Process in Principles of Marketing Classes
Stake Your Claim in the Land Rush of Virtual Worlds: Integrating 'Second Life' into Marketing Education
Competitive Papers: Marketing Theory and Practice in the Marketing Curriculum
Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience
Status of Undergraduate Brand Management Education: Closing the Gap Between Marketing Classrooms and Corporate Boardrooms
Measuring the Innovation Readiness of Corporate Innovation Students
Competitive Papers: Global Issues in Marketing Education
Administrative Approaches to Support Students' Goal development for Short-Term Study-Abroad Programs: Program's First and the Most Important Administrative Phase
Developing Student Intercultural Proficiency through Study Abroad Programs
Globalizing Faculty: Suggestions and Experiences
Special Sessions
Integrating Ethics into the Business Curriculum: Panel Discussion 
Incorporating Live Video into PowerPoint Presentations: The Good, the Bad, and the Ugly
Incorporating the Google Online Marketing Challenge Into Classes
Competitive Papers: Millennials and Ethics
The Millennials are in College - Teaching Strategies to Reach the Millennials
Teaching the Echo Boomer Generation: Does One Size Fit All?
Improving Ethical Behavior of Marketing Students: Empathy Enrichment Through the Use of Visual Imagery in an Introductory Marketing Course
Competitive Papers: Customer Value and Multicultural Values in Marketing Education
Co-Creating of Value: Applying the Paradigm to Higher Education
Introducing U.S. Hispanics Cultural Values to Multicultural Marketing Students: The Case of the Quinceanera 
Depth of Diversity: Teaching the Universal and Temporal Dimensions of Multi Marketing
Special Sessions
Recruiting - Art or Science?
Comprehensive Marketing Department Undergraduate Learning Assurance Program: A Case Study
Assessing Alternative Methods of Teaching Evaluations: Student Evaluations, Peer Reviews, Alumni Evaluations, and Teaching Portfolios
Marketing Education Research Using Datasets from the Google Online Marketing Challenge
Keyword Advertising as a Teaching, Learning, and Research Tool
Getting Published in the Journal of Marketing Education 
Publishing in the Journal of the Academy of Business Education
Contemporary Issues/Table Topics
The TRIMP Marketing Communications Model: Inclusion of Internet and Mobile Channels as Above-the-Line Media of Advertising the ASEAN Market
Author Index
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