2007 Proceedings | marketing-educators

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Marketing Educators' Association

2007 Conference Proceedings

San Antonio, Texas

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

Contemporary Topic Roundtable Discussions

Increasing Student-Faculty Interaction - How to Do So, and Is It Worth the Effort?

Integrating Entrepreneurship into the Marketing Curriculum

The Evolution of the Academic Career: Changing Values, Expectations and Directions

Program Design to Attract and Retain Students

Exploring Market Orientation and Performance in the University

Optimal Class Length for Marketing Undergraduate Classes

Interdisciplinary Programs: Product Variation in Declining Higher Ed Market

Ensuring Standards in Marketing Education

The Development and Testing of a Multi-Faceted Cheating Behavior Scale

The Effects of the Diary Method on Team Players and Social Loafers

All for One... And One for All: The Value of a Standardized Introductory Marketing Experience

Ethics and Social Responsibility

Social Entrepreneurship in the Marketing Curriculum

The Impact of Religiously Affiliated Universities and Courses in Ethics of Religious Studies on Students' Attitudes toward Business Ethics

Building Understanding of Marketing Ethics through Collaborative Learning Online

Special Sessions

The Impact Risk Perceptions and the Successful Delivery of Marketing Education as a Service with Credence Qualities

Journal of Marketing Education - Invited Special Session

The Impact of Choice on Marketing Students in Academic Programs and CUrriculum Design

Student Perception and Choice

Now it's Personal: Antecedents and Outcomes of Rapport Between Business Faculty and Their Students

Identifying the Ideal Attributes of a Marketing Educator

To Take or Not To Take: The Consumer Behavior Decision-Making Process as Framework for Student New Course Choice

Comparative Teaching Methods

Passive and Active Methods in Marketing and Management Classes: A Comparative Study

Relating Teaching Method Effectiveness to Instructional Emphasis Areas: A Study of MBA Alumni

Sequential Client-Based Projects: Taking Student Team Learning to a New Level

Journal of Marketing Education - Invited Special Sessions

Critical Reflection and the Marketing Curriculum: Transitioning Students to Higher Level Thinking

Service Learning in a Personal Selling Class: Systems Are the Secret

Special Sessions

What I Wish I Had Known About the Accreditation Process

Applying CRM in Colleges and Universities

Perspectives on Experiential Learning

Experiences as Learning 101: Definitions, Theories and Applications

Experiential Learning: Impact of Two Instructional Methods on Student-Instructor Interaction, Critical Thinking, and Course Evaluations

Experiential Learning: Inquiry Depth and Breadth of Other - Versus Self-Driven Models

Improving Student Learning

Enhancing the Value of the Undergraduate Marketing Internship Program: A Case Study Approach

Improving Writing through the Marketing Curriculum: A Longitudinal Study

Improving the Case Discussion with an Improv Mindset

Special Sessions

Teaching the MBA Marketing Research Class Online

Integrating Periodical Databases into the Marketing Curriculum

McGraw-Hill - Sponsored Special Session

Interactivity in Marketing Foundation Classes

Experiential Learning Experience

An Experiment with "Theme Days" in Consumer Behavior

Motivational Factors and Tactics for the Student-Operated Business

A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students

Learning and Learning Styles

Improving Marketing Education: Lessons from Brain Science

Analyzing Echo Boomer Business Students and How They Learn: An Exploratory Study

Using Student Learning Style Preferences to Explain Academic Performance in the Basic Marketing Course

Student and Faculty Perceptions of Technology in Marketing and Education

Attitudes and Perceptions of Social Networks Among College Students: The Impact of Social Networking on Marketing and Retailing

Technology Perceptions and Tendencies among Faculty and Students

Web-Enhanced, Digital Lectures, and Blogging: What Students Think About Technology in the Marketing Classroom

Special Sessions

Interactive Marketing Coverage in the Curriculum: An Examination of AACSB Schools

Strategies for Reducing Textbook Costs to Students

Closing Educational Gaps

Gaps Analysis: Expectations of Employers and Marketing Students

The Problem of Ignorance: A Call for Research

Is a Marketing BBA Really BS?

International Marketing Education

Cross-Border Market Entry: A Twelve-Step Analyses Schema Useful in Education Present and Future SME Managers

Centrism and Extremism in Cross-Cultural Pedagogical Research: A Study of Chinese and American Business Students

Cross-National e-Learning Project between Slovak and U.S. Marketing Students: Cross-National e-Learning Success Factors and Student Performances

Attracting Students and Faculty

E-MBA: The Program that WOM Built

Student Selection of Universities: An Exploratory Services Perspectives

Marketing Marketing: Comparing Hiring Institutions and Job Candidates Views

Journal of Marketing Education- Invited Special Sessions

Teaching Written Communication Skills in Professional Selling: "The Cover Letter"

Development of a Computerized In-Basket Exercise for the Classroom: Adaptations and Alternative Exercises

Motivating and Assessing Learning

Correctness and Confidence: Evaluating Usable Knowledge Differences between Multiple-Choice Tests and Short-Answer Exams

The Motivational and Performance Effects of Extra Credit

Assessment of Student Strategies and Learning Outcomes

Preparing Students to Meet Employer Needs

Marketing Curriculum - The Missing Jigsaw Piece

Business Needs and Graduate School Offerings in Marketing

Marketing Education in U.S. Nonprofit Management Academic Programs: Status and Implications

Consumer Perceptions

Dealing with Environment and Social Issues: Student Knowledge and Opinions

Strategies to Enhance Beauty: An Examination of Perceptions, Practices, and Comfort Level among College Students

Consumers' Attitudes toward Search Engines, and Their Uses in Internet Marketing - The Case of Finland

Special Sessions

Beyond Exams: Accountability that Makes a Difference

Author Index

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