2005 Proceedings | marketing-educators

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Marketing Educators' Association

2005 Conference Proceedings

La Jolla, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

Student Preferences and Participation

Learning Style Preferences of Marketing Students in Selected Association of Marketing Educators (AME) Member Schools in the Philippines: 2004

Student Preferences and Perception of Usage Regarding Different Teaching Methods

Using Technology to Increase Student Participation in the Marketing Principles Course: The Random Selector Model

Methodology, Measurement and Analysis

The Price-Volume-Cost Cycle: Using Basic Tools of Analysis to Understand Current Market Practice

Data, Data Everywhere but They Never Stop to Think: A Case Study in Developing an Effective Research Methods Course

Teaching Factorial and Fractional Factorial Research Designs in Marketing: A Discussion and Critique

Understanding Student Learning Styles

Learning Style and the Perceived Effectiveness of Learning Activities

An Examination of the Interpersonal Communication Competency as an Integral Part of the Curriculum in Select Colleges and Universities in Batangas Province, Philippines

Call for Research: Perceptual Learning Styles and Performance in Internet-Delivered Learning (IDL) Marketing Classes

The Numbers Crunch Three Years Hence: Enrollment Peaks in 2008 with Faculty Shortage Foretasted in 2007

A Review of Important Skill Sets

Changing Social Norms and Demographics with the Changing Gender Workforce: A Study of Fortune 100 Executives Attitudes

The Importance of Professional or "Soft" Skills in Marketing Education: The Design and Evolution of a High Performance Marketing Skills Course

The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining MBA Program Return on Investment

Evaluation and Perception of Group Experiences

Student Evaluation of Instruction: The Theoretical Effects of Leniency and Reciprocity

The Great Divide: Student Versus Faculty Perceptions of Group Dynamics

Peer Observation Reports and Student Evaluations of Teaching: Who are the Experts?

MERLOT: The Integration of Digital Scholarship with Teaching

High Tech/Low Tech: Ways to Administer Undergraduate University Marketing Classes

Getting Published in Marketing Education Journals

Faculty and Student Issues

Faculty-Department Chair Transitions: A Conceptualization of Stress Effects

How Fast do Students Forget What They Learn in Consumer Behavior?

What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool

Issues Associated with Teaching Retailing

Punishment of Unethical Retail Behavior and the Role of Machiavellianism

Optimal Attributes of Marketing Graduates for Retail Employment

Development Issues

AACSB and their Diversity Issue: A Model

Linking Faculty Development to College Goals and Student Learning Outcomes

Why Being Distinct Matters: The Roles of Brand Positioning in Marketing Part-Time MBA Programs

The State of Marketing Curriculum: Who's Teaching What?

The Pervasiveness of Marketing and Ethical Concerns

An Exploration of Where Marketing is Taught Across the University Campus

Plagiarism Check as Learning Experience

Student Designed Codes of Ethics and Their Influence on Group Performance

Issues in Teaching

An Alternative Assessment Technique: The Six Flags Exam

The Effects of Testing Frequency on Performance in Marketing Classes

Using Technology to Enhance Learning Outcomes

A SERVQUAL-Based Instrument for Evaluation Web-Based Distance Learning Materials

Using a Viewing Guide to Improve Comprehension of Videos and Digital Media

Marketing Education- When Teaching Clicks

Nurturing the Special Student: Understanding the Needs of Students with Challenges

Teaching Marketing Overseas to Foreign MBA Students in Compressed Time: Do You Just Talk Faster?

Understanding Diversity

Students as Innovators and the New Majors as Innovations: Impact on Student Retention

Promoting Intercultural Sensitivities of International Marketing Students: An Experiment

Teaching in Saudi Arabia

Issues in Experiential Learning

Using the Student-Operated Business to Maximize Experiential and Problem-Based Learning: A Case Study

Please Don't Sue Me: A Possible Answer to Some Liability Concerns of Experiential Education

What a Litigious World we Live in! Legal Implications of the Treatment of Confidentiality in Students' Marketing Projects

Assessing the Value of Real-World Experiences

Getting Closer to Reality: Improving University Education in Action-Oriented Disciplines by Enhancing Measurement of Students' Performance

Can Undergraduate Students Learn Marketing Management by Researching, Writing, and Presenting Live (Marketing) Cases?

Developing the Marketing Professional: Combining Education and Workplace Experience

The High Price of Textbooks and Other Content Delivery Issues: Why is the Price of Textbooks So High? What Can You Do to Lower the Cost of Content Deliver to Your Students?

Student Characteristics

Too Much To Do: An Examination of Prediction Differences and External Consequences Related to Task Completion

Central Europe: The Impact of the Country of Origin Effects on Slovak Consumerism

The Role of Marketing Student Organizations in Enhancing Marketing Education: Potential and Challenges

Pedagogical Issues

Sales and Profit Forecasting: Pro Forms Financial Statements in the International Arena

Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset

Behavioral Economics in Marketing: A Teaching Note

Renewing the Emphasis of Ethics in the Business School Curriculum: Classroom Experiences to Build Students' Awareness of Ethical Issues

Rateyourstudentsethics.com: Piracy, Plagiarism or Cheating?

Balancing Acts: Faculty Perceptions of Changing Career

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