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Marketing Educators' Association

2002 Conference Proceedings

San Diego, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Pedagogical Tools
The Infomercial - The Handy Dandy Marketing Teaching Tool
Education in Market Economics: A Comparative Study of e-Learning and Other Pedagogies 
Learning by Doing: The Use of Real-Life Projects in the Undergraduate Marketing Strategy Course
Creating an Entrepreneurial Flavor in the Marketing Curriculum
Internet 1
Assessing Perceived Internet Literacy: An Exploration of Self-Efficacy Among Marketing Students
Gender Differences in the Use of e-Commerce: An Expansion of the Technology Acceptance Model Preliminary Results
The Internet Not a Panacea: Distance Education in 2001
Special Session
How to Increase Your Chances of Getting Published in Academic Journals
Maximizing the Marketing Education Process for Contemporary Students: How Marketing Educators Can Benefit from New Educational Theories
Student Skills
Why Johnny Can't Write: An Analysis of the Effectiveness of a Writing Requirement in a Business Administration Curriculum
Marketing Educators and Business Librarians: Allies in Improving Students' Research
Teaching the Use of Database Research: A Customer Relationship Management/Direct Marketing Case Example
In the Days of "Dot.Bomb" are Employers Looking for the Same Thing?
Internet 2
An Investigation of Students' Interactive Shopping Behavior and the Buyer Decision Process
Cross-Cultural Triangulation Employing an Internet Methodology: Bringing the World into the Classroom
Internet Transactions: The Perceptions of Credit Card Risk
Special Session
Strategies for Faculty Success at "Low Resource" Business Schools
Engaging Students in Applied Learning Opportunities: How to Run Effective Mentoring and Service Learning Programs While Minimizing the Burden on Faculty
Preparing Undergraduate Students for Real World Jobs: Are We All "On The Same Page" With Textbook Content, Number and Types of Ancillaries, Course Design, Etc.?
Evaluation of Teaching
A Broader View of Teaching Quality: What Are You Doing for Your Students Outside the Classroom? 
Replacing Teaching Evaluation with Learning Evaluation - A Case History
Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations
Student Evaluations of Teaching: A Literature Review of Evaluation Instruments
Global Marketing
A Framework and Strategic Approach for Internationalizing Marketing Curriculum
Integration of a Central European Study Abroad Marketing Course
Expanding Global Business Education: Building on Existing Programs
Special Session
Developing Critical Thinking Skills
Nudging Students Toward Greater Tolerance of Ambiguity: Tips and Traps
Assessment and Measurement
Scale Purification of Skill and Marketing Knowledge measures: An Application of Factor Analysis and Factor Matching
Outcomes Assessments Measures in the Practice Experience Curriculum
Faculty Perceptions of a Successful Marketing Department Head
Influence on Consumer Behavior
Measuring the Effectiveness of Direct Marketing Appeals on Generating Support for Nonprofits
Using Acknowledgements to Influence Alumni Giving
Marketing Orientation and Business Performance: Evidence from the Irish Tourism Sector
Personality Characteristics of University Sales Students
Special Session
Cultural Changes in Academe Due to AACSB Accreditation
Perspectives on Online Learning
Service Learning
Assessing the Impact of Service-Learning in a Principles of Marketing Course: Some Empirical Findings
Service Recovery in Physician Service Delivery
Experiential Learning of Sport Marketing Concepts Through Local Sporting Events
Student Centered
Is Free Time Bad for Students? Measuring the Effects of Time Pressure on marketing Student Performance and Perceptions
Coping with Time/Effort-Stingy Students
Expectations and Experiences of First-Generation College Students: Exploring College Education as an Extended Service Encounter
What MBA Students Want and What They Get - A Case Study
Special Session
What Every Marketing Faculty Member Needs to Know About Those Business School Rankings
Models of Client Based Projects: A Comparative Analysis
Ethics in Marketing
The Impact of Competitive Pressure on Students' Ethical Decision Making: An Empirical Investigation
A Critique of "Is Business Bluffing Ethical"
Consumer Behavior Issues in Marketing Education
The Role of Character Traits in Marketing Education
The Irish Americans: A Consumer Awakening to the Celtic Culture
Innumeracy and Student Perception of Racial Demographics
Special Session
Strategies to Assist Students Obtain Global Career Opportunities in Uncertain Environment
Contemporary Issues and Roundtables
The Marketing Major Handbook: A Marketing Student's Guide to Successful Differentiation in the Marketplace
So, You Have Been Asked to Write a Marketing Plan for Your Institution
Beating Boredom in the Marketing Classroom
Online Data Collection
Toy or Tool? The Role of PDAs and Handheld Computers in Business and in the Marketing Classroom
Crossing the Line: What Students Want is not Always in their Best Interest
Social Responsibility: Triad Role of the Government, Marketing Educators and the Business Sector
The Application of Product Life Cycle Strategies in the Development of a Business Curriculum: BS in Commerce Major in Entrepreneurship with Electric Commerce
Factors Affecting the Electronic Commerce Readiness of Philippine Schools
Computer Literacy of Marketing Students in Private and Public Schools
Author Index
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