2002 Proceedings | marketing-educators

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Marketing Educators' Association

2002 Conference Proceedings

San Diego, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

Pedagogical Tools

The Infomercial - The Handy Dandy Marketing Teaching Tool

Education in Market Economics: A Comparative Study of e-Learning and Other Pedagogies

Learning by Doing: The Use of Real-Life Projects in the Undergraduate Marketing Strategy Course

Creating an Entrepreneurial Flavor in the Marketing Curriculum

Internet 1

Assessing Perceived Internet Literacy: An Exploration of Self-Efficacy Among Marketing Students

Gender Differences in the Use of e-Commerce: An Expansion of the Technology Acceptance Model Preliminary Results

The Internet Not a Panacea: Distance Education in 2001

Special Session

How to Increase Your Chances of Getting Published in Academic Journals

Maximizing the Marketing Education Process for Contemporary Students: How Marketing Educators Can Benefit from New Educational Theories

Student Skills

Why Johnny Can't Write: An Analysis of the Effectiveness of a Writing Requirement in a Business Administration Curriculum

Marketing Educators and Business Librarians: Allies in Improving Students' Research

Teaching the Use of Database Research: A Customer Relationship Management/Direct Marketing Case Example

In the Days of "Dot.Bomb" are Employers Looking for the Same Thing?

Internet 2

An Investigation of Students' Interactive Shopping Behavior and the Buyer Decision Process

Cross-Cultural Triangulation Employing an Internet Methodology: Bringing the World into the Classroom

Internet Transactions: The Perceptions of Credit Card Risk

Special Session

Strategies for Faculty Success at "Low Resource" Business Schools

Engaging Students in Applied Learning Opportunities: How to Run Effective Mentoring and Service Learning Programs While Minimizing the Burden on Faculty

Preparing Undergraduate Students for Real World Jobs: Are We All "On The Same Page" With Textbook Content, Number and Types of Ancillaries, Course Design, Etc.?

Evaluation of Teaching

A Broader View of Teaching Quality: What Are You Doing for Your Students Outside the Classroom?

Replacing Teaching Evaluation with Learning Evaluation - A Case History

Status Quo or Innovation? The Influence of Instructional Variability on Student Evaluations

Student Evaluations of Teaching: A Literature Review of Evaluation Instruments

Global Marketing

A Framework and Strategic Approach for Internationalizing Marketing Curriculum

Integration of a Central European Study Abroad Marketing Course

Expanding Global Business Education: Building on Existing Programs

Special Session

Developing Critical Thinking Skills

Nudging Students Toward Greater Tolerance of Ambiguity: Tips and Traps

Assessment and Measurement

Scale Purification of Skill and Marketing Knowledge measures: An Application of Factor Analysis and Factor Matching

Outcomes Assessments Measures in the Practice Experience Curriculum

Faculty Perceptions of a Successful Marketing Department Head

Influence on Consumer Behavior

Measuring the Effectiveness of Direct Marketing Appeals on Generating Support for Nonprofits

Using Acknowledgements to Influence Alumni Giving

Marketing Orientation and Business Performance: Evidence from the Irish Tourism Sector

Personality Characteristics of University Sales Students

Special Session

Cultural Changes in Academe Due to AACSB Accreditation

Perspectives on Online Learning

Service Learning

Assessing the Impact of Service-Learning in a Principles of Marketing Course: Some Empirical Findings

Service Recovery in Physician Service Delivery

Experiential Learning of Sport Marketing Concepts Through Local Sporting Events

Student Centered

Is Free Time Bad for Students? Measuring the Effects of Time Pressure on marketing Student Performance and Perceptions

Coping with Time/Effort-Stingy Students

Expectations and Experiences of First-Generation College Students: Exploring College Education as an Extended Service Encounter

What MBA Students Want and What They Get - A Case Study

Special Session

What Every Marketing Faculty Member Needs to Know About Those Business School Rankings

Models of Client Based Projects: A Comparative Analysis

Ethics in Marketing

The Impact of Competitive Pressure on Students' Ethical Decision Making: An Empirical Investigation

A Critique of "Is Business Bluffing Ethical"

Consumer Behavior Issues in Marketing Education

The Role of Character Traits in Marketing Education

The Irish Americans: A Consumer Awakening to the Celtic Culture

Innumeracy and Student Perception of Racial Demographics

Special Session

Strategies to Assist Students Obtain Global Career Opportunities in Uncertain Environment

Contemporary Issues and Roundtables

The Marketing Major Handbook: A Marketing Student's Guide to Successful Differentiation in the Marketplace

So, You Have Been Asked to Write a Marketing Plan for Your Institution

Beating Boredom in the Marketing Classroom

Online Data Collection

Toy or Tool? The Role of PDAs and Handheld Computers in Business and in the Marketing Classroom

Crossing the Line: What Students Want is not Always in their Best Interest

Social Responsibility: Triad Role of the Government, Marketing Educators and the Business Sector

The Application of Product Life Cycle Strategies in the Development of a Business Curriculum: BS in Commerce Major in Entrepreneurship with Electric Commerce

Factors Affecting the Electronic Commerce Readiness of Philippine Schools

Computer Literacy of Marketing Students in Private and Public Schools

Author Index

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