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Marketing Educators' Association

2001 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Building Skills in the Personal Selling Course Through Active Learning Exercises
Moving Marketing Education from a commodity to an Experience
Delivering the Undergraduate Marketing Research Course as a Functioning Research Firm
Classroom as Learning Centers!
Equity Theory and Student Satisfaction
Academic Rigor and the Student Teacher Evaluation Process: Student Perceptions 
Developing a Student Orientation: The Use of a First Day Survey
Web-Based Teaching in the Basic Marketing Course
Mentoring Our Students and Faculty
The Skills Versus Theory-Based Knowledge Paradox in Marketing Education: A Gap Analysis
Twenty Years of Advances in Marketing Education: A Content Analysis of Papers Published in the WMEA Proceedings
Hey, We Missed the Exit: Teaching Marketing Students to Navigate in a Changing Business Landscape
The Changing Role of Middlemen in the PC Industry: New e-Distribution Models for the Marketing Classroom
Marketing Educator Home Page and Web Site Adoption: Accomplishments and Challenges
Electronic Message Boards to Enhance Student Participation & Learning
Using Online Data Collection to Investigate Consumer Perceptions of Web Site Security
Gold Medal Classroom Management Special Session
Mastering Marketing: Using Technology to Integrate the Business Curriculum
Integration of the Business Core Curriculum and the Adequacy of Support Provided
Implementing Outcome Assessment Processes: An Example - Retrospective, Update and Lessons Learned
Student Performance in Introductory Marketing: Do Business Communication Courses Help?
Venturing Far 'Afield': The Challenge of an International Marketing Field Project
Cross-National Marketing Learning Activity Using the Blackboard Web Software Platform
The Extreme Ups and Downs of Teaching Abroad in a Lesser Affluent Nation Being Integrated Into the Global Economic System
The Educator and Internationalization
The Independent Contractor Problem: Causes and Solutions
Interactive Tools of the Trade: Experiential Exercises to Enhance Teaching Marketing
Integrating Marketing Into the Entrepreneurship Course: The Entrepreneur's Marketing Toolkit
The Challenge of Creating Interest in Marketing Among Graduate Accounting Students
Using the Theory of Constraints as a Cross Functional Teaching Tool
A Joint U.S. - Canadian Approach to Teaching Contemporary NAFTA Issues in MBA Programs
Ethnic Composition and Performance in Marketing Student Group Projects
Asia-American Media Consumption Patterns
Meeting the Needs of Adult Students: A Preliminary Categorization of Marketing Department Missions
Evaluating Research: Current Practices and Future Directions
Innvolving Students in Qualitative Research Projects as a Tool for Teaching and Scholarship
An Exploratory Investigation of the Internet as an Interactive Medium: Design and Operation Issues
Technology-Enhanced Learning: The Next Wave
Distance Learning of Entire Courses: Four Major Issues
Teaching Data Mining and Other Database Research Methods in Marketing Research Classes: An Interim Assessment
Teaching Marketing Research Using the Internet: A Librarian's Perspective 
Real-Time Technologies for Research and Class Projects in Marketing
Teaching Individual and Corporate Responsibility to Business Students
A Model of Consumer Misbehavior: Privacy of Software and Entertainment Products
Comparative Assessment of Resume and Personal Strategic Marketing Plan: Student Perspectives
Increasing the Value and Interest in Marketing Internships
A Systematic Approach to Outcome Assessment in Marketing Education
Advertising and Media Perceptions Among University Students in the U.S., Philippines and Australia
The Adoption of Marketing by the Irish Hospitality Industry
A Comparison of American and Filipino Negotiation Styles
Contemporary Issues Abstracts
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