1983 Proceedings | marketing-educators

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Marketing Educators' Association

1983 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Positioning the Business School Through the 1980's

Differentiating Introductory Marketing for Non-Business Majors

A Normative Model for Teaching Principles of Selling

Marketing and Political Action: A Useful New Course

Striking a Balance in the Teaching of Quantitative Courses

Comprehensive Examinations in Marketing

Teaching Branding Management Through Research Workshop

A Practical M.I.S. Suggested, Tested and Applied

Toward a Physiopsychological Theory of Consumer Behavior

Channels Management and the Channels Manager

Services Marketing: The Misconstrued Distribution Variable

Shopper Perception of Supermarket Promotions

Using the Computer as a Planning Aid in an Applied Marketing Course

The Microcomputer as an Academic Productivity Amplifier

Student Evaluation of In-Class Presentations

Marketing Information in Multinational Management

A New International Marketing Era for US Small and Medium-Sized Businesses

Business Students Look Hard at Advertising and Marketing

A Content Analysis of Disclaimers in Children's Television Advertising

Comparative Advertising: An Investigation of Its Informational Dimensions

Attitudinal Segmentation: A New Perspective on Transportation Planning

Strategic Planning for Recreation Organizations: An Application of Product Portfolio Analysis for the Nonprofit Organization

Public Affairs Directors' View of Business-Media Relations

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