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Marketing Educators' Association

1982 Conference Proceedings

Long Beach, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Roundtables
Payment: The Fifth "P" of Marketing Management
American Values in the 1980's: Is There Anything New Under the Sun?
Importance-Performance Analysis of College Student Satisfaction
Theory Applied: Experiential Teaching Integrates Student Learning with Community Needs
Let Your Fingers Do the Walking! And Get a Grasp on Local Marketing Institutions
Educating the General Public: The Extended Role of Marketing Educators
History and Projections: Training of the Marketing Faculty
A Comparison of Retail Practices in Taiwan, Singapore, Hong Kong, and the PRC
Business Political Action Necessary to Curb Japanese Auto Exports
What Authors Need to Know about Publishers
Session 5A: Market Research I - Teaching
A Computer Programming Approach to Teaching Sample Size
Developing a Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects
Teaching Marketing Research Utilizing the Marketing Research Proposal
Session 5B: Marketing Management I
The Use of Testing in Franchise Selection
Consumer Complaining: What Responses Do Consumers Expect from Managers
Session 5C: International Marketing I - Teaching
Export-Import Marketing: Does It Need More Attention?
Examining Cultural Differences Through Foreign Student Involvement in International Marketing Projects
Session 6A: Market Research II - Management
Will Offering Respondents a Summary of the Results Affect the Response to a Mail Survey?
The Validity of Survey Responses as a Function of Fear of Verification and Need Fulfillment
A Longitudinal Study of Factors Affecting Mail Response Rate
Session 6B: Marketing Management II
Causation in Joint Products Liability Litigation: Implications for Marketing Management
An Exploratory Examination of Potential Marketing Applications for Interpretive Structural Modeling
An Application of Economic Theory to the Teaching of Policy and Strategy
Session 6C: International Marketing II - Management
An Evaluation of Government Assistance to Small Manufacturing Exporters
The Foreign Corrupt Practices Act: Noble Morality or Arrogant Futility?
Session 8A: Industrial Marketing
The Interface Between Marketing and Purchasing: An Integrated Normative Model
A Method of Improving Internationalization and Use of Industrial Marketing Theory by Students
Session 8B: Non-Profit Marketing
The Place as Product: A Multiattribute Analysis
Market Planning for Non Profit Organizations
Session 8C: Services Marketing
Services Marketing: An Empirical Study
Strategic Implications of Differences Between Goods and Services: An Empirical Analysis of Information Source Importance
Session 9A: Marketing Education I - Teaching
A Suggested Solution to the Student Mix Problem Associated with a Group Approach to teaching Marketing
Faculty Teaching Evaluation: Models, Methodology, and Research Needs for Business Colleges
Session 9B: Advertising I
The Effects of Evaluative Criteria and Occupational Role in the Evaluation of Advertising in a Corporate Environment
Monitoring the Consumer's Information Source as an Indicator of Product Life Cycle Stage
Cooperative Advertising and Channel Communication, Involvement, and Conflict
Session 9C: Segmentation I
Southern California Hispanics: Segmentation Possibilities
Telephone Psychographics
Session 11A: Marketing Education II - Curriculum
University Market: The Relative Importance of Variables for Selecting a School to Attend
International Marketing's Potential for Dominance in Preparing Future Managers with Worldwide Perspectives
Session 11B: Advertising II
An Experimental Evaluation of the Effects of a Verifiable and a Non-Verifiable Deceptive Claim on Children
The Effectiveness of Female Nudity in Advertising
Session 11C: Segmentation II
The Grocery Shopping Characteristics of the Singles Segment: Some Preliminary Findings
Market Segmentation Within the Courtroom: An Extension of the Social Marketing Concept
Author Index
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