1981 Proceedings | marketing-educators

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Marketing Educators' Association

1981 Conference Proceedings

Oakland, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface

Issues in Marketing Education

Failures in Marketing Education in the 1970's: Implications for the 1980's

Teaching Graduating Seniors How to Market Themselves

The New Art and Science of Marketing

Managing an Academic Department - An Approach to Cope with Today and Prepare for Tomorrow

An Assessment of a Marketing Education Program for Nursing Home Administrators

Multinational Marketing Education - Where Does it Stand Now? - An Examination of Business School Curriculum, Textbook and Journal Content

Training the Trainer in Intercultural Marketing Strategies

Teaching Techniques

Integrating Theory and Practice in Retail Education

Application of Team Teaching Within Schools of Business

The Use of Student Projects to Teach Marketing Practice

A Consumer-Planing Approach to Teaching Marketing Under Unstable Conditions

Guided Design: A New Concept in an Old Guise

MEDIA REVIEW: An Application of Computer Aided Instruction in Advertising

The International Marketing Field Trip: Effect on Attitudes Toward Multinational Corporations

Where the Action Is: A Journey for Marketing/Business Education

Courses and Curriculum

A Course on Human Values for the Marketing Curriculum

Developing a Course in Direct Response Marketing

Teaching Undergraduate Consumer Behavior: A Practical Approach

A New Perspective on the Contents of the Undergraduate Consumer Behavior Class

The Need for a Course in Advanced Salesmanship

Public Policy in the Marketing Curriculum: The Legal, Political, Social Environment of Marketing

Consumer Behavior Research

Do Consumers Shop Enough Before They Purchase?

Nutrition Information Acquisition and Use: A Look at the Aged Consumer

Profile of Potential Adopters of Geothermal Energy

Consumer Financing as a Facilitating Variable for the Adoption of Solar Products

Dealing with the Deviant Consumer

Advertising Research

A Conceptual Framework for the Systematic Evaluation of Humor and Its Effect on Attitude Change

An Exploratory Analysis of Selected early Television Commercials Compared with Selected Recent Television Commercials

Effects of Threatening Advertising and Prior Information Product Ratings

Alcohol Consumption in Television Programming: Implications for Advertisers and Socetal Values

Advertising, Concentration, and Marketing Public Policy: Some New Empirical Evidence on Selected Product Categories

Miscellaneous Topics

Marketing and the Learned Professions

Attitudes of Future Dental Professionals on the Marketing of Dental Services: A Pilot Investigation

Supermarket Background Music: Do Employees and Customers Dance to the Same Tune?

Formal Evaluation of Retail Buyers

Marketing Solutions to Social Problems

Author Index

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