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Marketing Educators' Association

1981 Conference Proceedings

Oakland, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Issues in Marketing Education
Failures in Marketing Education in the 1970's: Implications for the 1980's
Teaching Graduating Seniors How to Market Themselves
The New Art and Science of Marketing
Managing an Academic Department - An Approach to Cope with Today and Prepare for Tomorrow
An Assessment of a Marketing Education Program for Nursing Home Administrators
Multinational Marketing Education - Where Does it Stand Now? - An Examination of Business School Curriculum, Textbook and Journal Content
Training the Trainer in Intercultural Marketing Strategies
Teaching Techniques
Integrating Theory and Practice in Retail Education
Application of Team Teaching Within Schools of Business
The Use of Student Projects to Teach Marketing Practice
A Consumer-Planing Approach to Teaching Marketing Under Unstable Conditions
Guided Design: A New Concept in an Old Guise
MEDIA REVIEW: An Application of Computer Aided Instruction in Advertising
The International Marketing Field Trip: Effect on Attitudes Toward Multinational Corporations
Where the Action Is: A Journey for Marketing/Business Education
Courses and Curriculum
A Course on Human Values for the Marketing Curriculum
Developing a Course in Direct Response Marketing
Teaching Undergraduate Consumer Behavior: A Practical Approach
A New Perspective on the Contents of the Undergraduate Consumer Behavior Class
The Need for a Course in Advanced Salesmanship
Public Policy in the Marketing Curriculum: The Legal, Political, Social Environment of Marketing
Consumer Behavior Research
Do Consumers Shop Enough Before They Purchase?
Nutrition Information Acquisition and Use: A Look at the Aged Consumer
Profile of Potential Adopters of Geothermal Energy
Consumer Financing as a Facilitating Variable for the Adoption of Solar Products
Dealing with the Deviant Consumer
Advertising Research
A Conceptual Framework for the Systematic Evaluation of Humor and Its Effect on Attitude Change
An Exploratory Analysis of Selected early Television Commercials Compared with Selected Recent Television Commercials
Effects of Threatening Advertising and Prior Information Product Ratings
Alcohol Consumption in Television Programming: Implications for Advertisers and Socetal Values
Advertising, Concentration, and Marketing Public Policy: Some New Empirical Evidence on Selected Product Categories
Miscellaneous Topics
Marketing and the Learned Professions
Attitudes of Future Dental Professionals on the Marketing of Dental Services: A Pilot Investigation
Supermarket Background Music: Do Employees and Customers Dance to the Same Tune?
Formal Evaluation of Retail Buyers
Marketing Solutions to Social Problems
Author Index
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